Powermarket- SMM

Clients

Powermarket

PowerMarket is B2B software that helps businesses assess, install and track solar energy.
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PowerMarket’s goal is to help companies become more independent and resilient.
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They do this by turning their buildings into clean energy assets.It's a UK-based company. Its audience is businesses, housing societies, and governments.
They hired DataStu to boost their brand awareness on LinkedIn and X.

Social Media Marketing . Branding

Project Challenges

PowerMarket did not have a social media strategy.
Their inhouse team was busy and was not able to create content for social media.
They did not have a dedicated team to handle social media strategy, content creation, creative design and management.
The publishing efforts were inconsistent.

Campaign Goals & Solutions

To design social media strategy and calendar.
To generate consistent brand awareness and engagement.
To build an engaged audience.

Solutions

Designed strategy based on audience research and goals.
Developed a system that generates quality content consistently with minimum client monitoring.
Published content on ideal B2B social media and engaged with its audience.

Team Involved

We allocated three resources for PowerMarket. The project involved content writer ,designer and Strategist(social media manager) who combined their efforts to improve social media engagement of powermarket.